PROJECT
Nike Be True
ROLE
Animation
YEAR
2021
Nike Be True
ROLE
Animation
YEAR
2021
INFO
I was invited by PORTOROCHA to produce these lettering animations and also some assets to be used in the led screen of stores for Be True, @nike initiative championing the diversity within the LGBTQIA+ community. Supporting the logo is a more inclusive color gradient that speaks to the idea of “proudly in motion,” replacing the traditional Pride rainbow and reflecting the fluidity of contemporary queer identities.
See more about the campaign and the full credits list here.
I was invited by PORTOROCHA to produce these lettering animations and also some assets to be used in the led screen of stores for Be True, @nike initiative championing the diversity within the LGBTQIA+ community. Supporting the logo is a more inclusive color gradient that speaks to the idea of “proudly in motion,” replacing the traditional Pride rainbow and reflecting the fluidity of contemporary queer identities.
See more about the campaign and the full credits list here.
CREDITS
Client
Nike
Studio
PORTOROCHA
Creative Direction & Design:
Leo Porto
Felipe Rocha
Illustration & Artists
Leandro Assis
Ohni Lisle
Franco Égalité
Macciu
Sofie Birkin
Lucas de Jesus Andrade
Nike
Studio
PORTOROCHA
Creative Direction & Design:
Leo Porto
Felipe Rocha
Illustration & Artists
Leandro Assis
Ohni Lisle
Franco Égalité
Macciu
Sofie Birkin
Lucas de Jesus Andrade
Motion Design & Video
Fionn Breen
Rafael Morinaga
Young Woo
Na Rojanusorn
Project Management
Nicholas Schröder
3D Design
Rafael Eifler
Bruno Faiotto
Photography
Luke Gilford
Myles Loftin
Kohey Kanno
Simone Thompson
LETTERINGS
GRADIENT PATTERN (used on Led Screen in stores)