PROJECT
Upwork


ROLE
Character Animation


YEAR
2021
INFO
In 2021, more than 53 million Americans — about 1 out of every 3 workers — are freelancers. As one of the largest freelancing platforms, Upwork facilitates this increasingly prominent mode of work by connecting talent with a wide range of projects worldwide. Already a popular resource, Upwork’s impact has been particularly felt during an unprecedented global shift to remote work over the past year. The brand has never been more relevant, and they needed an identity to match

See more about the campaign and the full credits list here.
CREDITS 
Client
Upwork

Studio

PORTOROCHA + ALTO NY

Creative Director
Felipe Rocha
Leo Porto

Illustration

Martin Nicolausson
Roberts Rurans
Tania Yakunova
Design
Joseph Lebus
Natalia Oledzka
Marcos Rodrigues


Motion Design
Fionn Breen
Habin Koh
Scholar


Character Animation
Rafael Morinaga
Giordano Caldas

Project Management
Nicholas Schröder
Luciana Thiesen
Claren Walker
MOTION (Finding Talent, Upwards, Virtual Talent, People Moving Forward, Freedom, Global Talent)
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